On optimal advertising policies and equilibria
نویسنده
چکیده
The objective of this paper is to present a special application field of optimal control and differential game theories which is of interest to management scientists. After introducing the Vidale-Wolfe’s and NerloveArrow’s dynamic models for advertising processes, I will focus on a few exemplary problems. At a first investigation level, we find some optimal control problems, then the more interesting and challenging problems in the framework of game theory. The view of all problems is unified by the common reference to the same two basic dynamic models.
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